Happy National Cognac Day! As you know Cognac is my favorite spirit. I want to give a shout to Hennessy and Remy Martin for their words on the current events. Going to sip some of this XO or make an Old Fashioned with some VSOP. Wish I had some Remy in the house as well.
It tends to be a running joke that black people love Hennessy, Most people think it's because of rap music, but it goes deeper than that. Hennessy has had a long standing relationship with the African American community. Here are some highlights: -They hired one of the first African-American vice presidents in the United States - After Jesse Owens won in the Olympics he felt humiliated by how he was treated; Hennessy helped create an award in his name which honors an athlete every year -They hired Josephine Baker as an ambassador -In 1909 they were the NAACP’s first corporate sponsor -They took a chance and became the first spirit to advertise in an African-American publication, that magazine was Ebony/Jet
And these is so much more. Hennessy saw that we had a love of their spirit so they made an effort to be a part of the community. So yes..we are loyal AF to them! Wine and spirits brands, be more like Hennessy.Take baby step if you need to. If you don't know what to or how to proceed, DM me. Cheers to progress! ️